For parents
You know your kid. Now their games do too.
What they practise
The building blocks of reading and math.
ooli keeps track of dozens of small skills across five areas. A letter learned in one game counts in every other, so your kid never repeats what they already know.
Letters
Recognising each letter, its sound, and how to write it, upper case then lower.
Sounds and spelling
From three-letter words to six, short vowels, sh and ch, silent e, and the b-and-d mix-up.
Numbers
Counting to 5, then 10, more and less, ignoring the foods Rex didn't ask for, and sharing.
Words and listening
New words by topic, and remembering what happened in the story.
Science
The sun, the moon and every planet, one surprising fact at a time.
The Parent Hub
See what they're learning, in plain words.
Open it in the app behind the grown-ups gate, or here on the website. No grades, no rankings, no comparing your kid with anyone else.
- This week
- Minutes played, games played, new words spelled, letters traced and stories made. Plain numbers, no scores.
- Learning
- Each area in plain words: what's getting stronger, what's being practised now, and ideas to try away from the screen.
- Kids
- Up to 4 profiles. Just a nickname and an age. Set a daily limit and a bedtime for each.
- Plan
- Your family plan, wherever you bought it, and how to change or cancel it.
- Privacy
- See what we hold, download a copy, delete a kid, take back consent or delete your account.
Screen time
Built to end well.
A lot of kids' apps are built to keep them playing. ooli is built so play has a good ending.
- Limits that hold. A daily limit for each kid (10, 20, 30, 45, 60 minutes, or off) and a bedtime.
- A goodnight, not a fight. When time is up, Rex puts on his pyjamas and the island sleeps until tomorrow.
- No hooks. No streaks, no daily rewards, no red dots, no countdown timers, and no notifications to your kid.
- No autoplay. A game ends at the end. The next one waits until your kid picks it.
AI and your kid
Their first AI should be built for them.
Kids are going to grow up with AI. We think it should meet them on their level, with rules grown-ups can check. A few ways to talk about it:
- Point at the foil. Things the computer helped make for your kid wear a shiny foil sticker. Ask them what they think it made.
- Make it a story about the story. “You picked a lion and a donut, and the computer helped Rex put them together.”
- Keep the real stuff real. Rex is a friend in a game. Feelings, worries and big questions go to the grown-ups who love them.
Want the details on safety and privacy?
Our Kid Safety Promise lists every rule we hold ourselves to, in plain words.
Be one of the first families in.
ooli is coming to iPad and iPhone. We're letting a small group of families try it first, a few at a time.